How we helped Ravishing Retreat generate 250+ daily enquiries across four booking categories.
A full-funnel direct booking system built on category-specific campaigns, dedicated landing pages, and AI-powered analytics reporting.
Introduction
Ravishing Retreat is a luxury leisure and hospitality destination offering four distinct experiences — night stays, corporate outings, family day outings, and camping. With a premium product across all four categories, they needed a marketing system that could drive high-quality enquiries for each — separately and simultaneously.
The Challenge
They were getting enquiries. Not the right ones.
Ravishing Retreat came to C11S with a volume problem disguised as a quality problem. They were receiving enquiries, but not enough of them, and the ones coming in were not converting at a rate that justified their marketing spend. With four distinct booking categories — each with its own buyer profile, intent signal, and conversion path — they needed a system that treated each category as its own acquisition funnel, not a single homepage campaign hoping for the best.
What We Did
We built four separate acquisition funnels — one per booking category.
We started with a full audit of their existing campaign structure and booking data. From there we built a complete direct booking system covering every stage of the enquiry funnel across all four categories.
What we built:
Google Search campaigns, retargeting campaigns, and Performance Max campaigns — each structured around a specific booking category
Video ads and retargeting carousel ads on Meta — targeted separately for family and D2C audiences versus corporate buyers
Dedicated landing pages for each category — night stay, corporate outing, family day outing, and camping — each with its own messaging, offer, and conversion path
Salesforce and Google Analytics integration to track every enquiry from first click to confirmed booking
AI-powered reporting integration using Claude — enabling the entire campaign performance report to be generated with a single prompt, eliminating manual reporting time entirely
Every number below is from the actual campaign data.
Result cards:
250+ — Average daily enquiries across all four booking categories
20% — Conversion rate on D2C and family campaigns
15% — Conversion rate on corporate outing campaigns
4 — Separate acquisition funnels built and managed simultaneously
1 prompt — Full campaign performance report generated via Claude AI integration