How we helped Dukaan grow from 2,000 to 15,000 users through full-funnel acquisition and influencer-led content marketing.
A complete user acquisition system built on app campaigns, paid media, influencer collaborations, and end-to-end content production.
Introduction
Dukaan is a B2B SaaS platform that enables small business owners to create a fully functional online store in 30 seconds — no coding, no technical skills required. With a product built for speed and simplicity, they needed a marketing system that could acquire small business owners at scale and convert them into active, engaged users.
The Challenge
A great product with 2,000 users that needed to reach 15,000.
Dukaan came to C11S with a clear growth target — scale their user base significantly while keeping acquisition costs under control. The challenge was reaching small business owners — a fragmented, diverse audience that required multiple channels, multiple messages, and a content strategy that could build trust as well as drive installs. Generic campaigns would not work. They needed an acquisition system built around the specific motivations and pain points of an entrepreneur trying to take their business online for the first time.
What We Did
We built a multi-channel acquisition system and added an influencer layer on top.
We started with a full audit of their existing user acquisition data and audience behaviour. From there we built a complete growth system covering paid acquisition, influencer marketing, content production, and brand management for their merchant base.
What we built:
App install and subscription campaigns across Google UAC and Meta — targeting small business owners by category, region, and intent signal
Google Search campaigns capturing high-intent queries from entrepreneurs looking to sell online
Influencer collaboration programme — identifying and onboarding 10+ creators whose audiences matched Dukaan's ideal merchant profile
Full content production — ad creatives, video content, and campaign assets built in-house for every channel
End-to-end campaign management for 10 D2C brands on the Dukaan platform — helping merchants run their own Google and Facebook campaigns to drive orders
Creative production and paid media execution for each D2C brand — treating every merchant as a mini client within the broader engagement
Every number below is from the actual campaign data.
Result cards:
7.5× — User growth — from 2,000 to 15,000 active users
3 — Acquisition channels managed simultaneously — Google UAC, Google Search, and Meta
10 — D2C brands managed end to end within the Dukaan platform
10+ — Influencer collaborations driving organic and paid user acquisition in parallel